solutions that elevate your environment

Who We Are

ECO Strategy (formerly Environmental Communication Options) was founded in 1997 by Don Huff to assist Environmental Non-Governmental Organizations (ENGO’S) with issue-based campaigns and media relations.  His many years working for ENGO’s (including the Sierra Club, Federation of Ontario Naturalists, and Environmental Defence), and as a political staffer, gave him a unique understanding of the challenges of communicating important ideas on tight budgets.  Don’s vision was to provide high level strategic and communications advice, campaign support and media relations to “level the playing field” for organizations that were competing for public opinion with government and private sector interests with much deeper pockets.

Over time, ECO Strategy’s client base and expertise widened to provide strategic counsel, campaign and communications support to assist trade associations, and government and private sector companies to meet the challenges of climate change. ECO Strategy has been at the forefront of energy efficiency and conservation programming, delivering advice, communication campaigns and project, and training for over a decade. In addition, ECO Strategy has provided ongoing advice and support to the Environmental Commissioner(s) of Ontario since 2006.

ECO Strategy has also worked extensively with First Nations to identify opportunities and help communities develop energy plans and policies that address climate change.

Clients engage ECO Strategy in response to an enviable record of success in delivering focused, cost effective campaigns, often centred on outreach efforts in ethnic, First Nation, rural and northern communities.

These campaigns are informed by significant experience with the design, promotion and delivery of persuasive messages to promote client objectives. Each targeted campaign is backed up by focused delivery through deployment of appropriate tactics including social media, multi-ethnic approaches, and earned media.

In keeping with ECO Strategy’s commitment to excellence in communicating in urban, rural, remote and areas, in addition to its Toronto office, ECO Strategy has reciprocal office arrangements in Ottawa, Goderich, Kenora, North Bay, Thunder Bay, Sudbury and Hastings County.


Contact Us Today

" The firm's knowledge of the geography, demographics and politics of the Province and its regional differences is very important input for our ongoing media and community outreach efforts. We would highly recommend the specific services and added value the ECO Strategy team provides. "
- Gord Miller, Environmental Commissioner of Ontario (2000-2015)

What We Do

Strategic Counsel

We work with clients to develop the most effective solutions for using our specific expertise and knowledge. We do this on a project basis and in an on-going relation.

Government Relations

We help our clients take the most effective arguments to the right people in government.


We advocate for your issues through all aspects of a public relations campaign, from earned and social media, to mass market and direct contact.


ECO Strategy offers a range of services to help our clients reach their objectives through traditional and social media in a timely and targeted manner.

ECO Strategy has a singular focus:  we work with clients who are devoted to preserving and improving our environment.  Our staff consists of people who are passionate about the environment and bring a strong mix of campaign experience, communication skills, social media, and subject matter expertise; and we know Ontario.  We have lived and worked across the province, and have maintained community and media contacts in small and large communities. We are as comfortable communicating with rural and Northern Ontarians as with residents in multi-ethnic urban environments, and we understand how people receive and synthesize information where they live.

Our small office allows us to be nimble, and to deliver what our clients need when they need it.  We maintain the flexibility to scale up for big projects with a stable of trusted suppliers, and scale back down as the situation warrants.

Our experience, from a technical and strategic outreach perspective, is uniquely suited to drive results. We have a proven track record of delivering and implementing communication plans that promote and deliver our clients’ brand and enhance their reputation.

Furthermore, we know strategy and understand the importance of research, persuasive communication and the need to deliver programs accurately, efficiently and cost-effectively.

" There are few firms that can match ECO Strategy for its strategic counsel, on-the ground experience and successful delivery and assessment of campaigns. We value your experience in formulating both fast reactions and contingency and back up plans so that our focus extends beyond catching current news cycles. "
- Beatrice Olivastri (CEO, Friends of the Earth Canada)

Our President


Don Huff

Don Huff is an opinion leader and leading strategist with over 30 years of experience working in the energy, conservation, environment, climate change, and natural resources sectors.
Don is best known for his ability to provide insightful analysis and rapidly translate this into winning campaigns. These campaigns integrate years of practical experience, media and government relations expertise, technical knowledge, and a deep understanding of the wide range of audiences that need to be influenced.

Don works with a multitude of trade associations, private sector companies, First Nations, environmental non-government organizations (ENGOs) and many others.

Don’s strategic counsel and government relations services are especially valued by decision-makers and opinion leaders.

Don’s ability to seamlessly integrate media relations, government relations and technical issues into successful awareness campaigns results in clear, concise and persuasive messaging across all mediums.

" Don and his staff have been innovative, timely, cost-efficient, and produced results of first class calibre. They are very experienced at what they do and, equally important, they provide a service that is uniquely tailored to the specific client needs and budget. "
- David Estrin (Gowling Lafleur Henderson LLP)


Below is a small sample of the diverse range of clients we are proud to serve.

" ECO Strategy provided BOMA CDM with sound counsel, marketing and communications advice and high quality implementation of a wide range of projects. ECO’s reputation as skilled and effective practitioners in advertising, social media, online marketing, event planning and marketing sectors, as well as public, media and governmental relations is well deserved. "
- Chris Conway, President Boma Toronto (2009-2014)

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