solutions that elevate your environment

Who We Are

ECO Strategy (formerly Environmental Communication Options) began with a mandate to help Environmental Non-Governmental Organizations (ENGOs) with issue-based campaigns and media relations.

The founder, Don Huff was building on his years of experience with ENGOs and as a provincial and municipal political staffer, and his unique understanding of the challenges of developing winning campaigns with tight budgets.

ECO Strategy’s current client has expanded to provide strategic counsel, campaign and communications support to also assist First Nations, law firms, trade associations, and private sector companies.

ECO Strategy is at the forefront of energy, environment and conservation program delivery, providing counsel,  media relations and training.

Word-of-mouth is the most common way people find us. Happy clients often refer ECO Strategy to colleagues because of our enviable record of success in delivering focused, cost effective and successful campaigns in ethnic, First Nation, rural and northern communities.

The design and deployment of all campaigns are informed by our significant experience design, promotion and delivery of persuasive messages and tactics to drive client success. While we understand the importance of perception, we appreciate the importance of scientific literacy and evidence-based findings.

Only ECO strategy provides this type of integration.

In keeping with ECO Strategy’s commitment to excellence in communicating in urban, rural, remote and areas, in addition to its Toronto office, ECO Strategy has reciprocal office arrangements in Ottawa, Goderich, Kenora, North Bay, Thunder Bay, Sudbury and Hastings County.


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" The firm's knowledge of the geography, demographics and politics of the Province and its regional differences is very important input for our ongoing media and community outreach efforts. We would highly recommend the specific services and added value the ECO Strategy team provides. "
- Gord Miller, Environmental Commissioner of Ontario (2000-2015)

What We Do

Strategic Counsel

We work hard for you, providing advice drawn from our long experience, specific expertise, and knowledge. We ask the hard questions to ensure that your issue and our assignment is resolved successfully.

Government Relations

We ensure that our clients are prepared to take their most effective arguments to the correct people at any level of government, whether bureaucrat, political staffer, or elected official.


We know how to advance your issue – whether reactive or when you are on the offence.  This comes after years of practical knowledge running public information and advocacy campaigns in many parts of the USA and most parts of Canada.


ECO Strategy clients often reach their objectives by tapping our media relations expertise. We provide strategic insights and practical media outreach through traditional and social media in a timely and targeted manner.

ECO Strategy has a singular focus:  we work with clients who are devoted to preserving and improving our environment.  Our staff consists of people who are passionate about the environment and bring a strong mix of campaign experience, communication skills, social media, and subject matter expertise; and we know Ontario.  We have lived and worked across the province, and have maintained community and media contacts in small and large communities. We are as comfortable communicating with rural and Northern Ontarians as with residents in multi-ethnic urban environments, and we understand how people receive and synthesize information where they live.

Our small office allows us to be nimble, and to deliver what our clients need when they need it.  We maintain the flexibility to scale up for big projects with a stable of trusted suppliers, and scale back down as the situation warrants.

Our experience, from a technical and strategic outreach perspective, is uniquely suited to drive results. We have a proven track record of delivering and implementing communication plans that promote and deliver our clients’ brand and enhance their reputation.

Furthermore, we know strategy and understand the importance of research, persuasive communication and the need to deliver programs accurately, efficiently and cost-effectively.

" There are few firms that can match ECO Strategy for its strategic counsel, on-the ground experience and successful delivery and assessment of campaigns. We value your experience in formulating both fast reactions and contingency and back up plans so that our focus extends beyond catching current news cycles. "
- Beatrice Olivastri (CEO, Friends of the Earth Canada)

Our President


Don Huff

Don Huff is an award-winning opinion leader and leading strategist with over 30 years of experience working in the energy, conservation, environment, climate change, and natural resources sectors.

Don is best known for his insightful analysis. He is always at the end of the phone, available to respond to emergencies and crises or rapidly translate an emerging issue into an effective communication opportunity or winning campaign.

At ECO strategy you get Don, supported by a skilled and motivated team.   His campaigns quickly consider your issue and synthesizes it in the context of years of practical experience, media and government relations expertise, technical knowledge, and a deep understanding of the wide range of audiences.

Don has worked with a multitude of trade associations, First Nations, law firms, private sector companies, and environmental non-government organizations (ENGOs) across North America.

Don does not keep “banker’s hours” and can be found as often doing a site visit in northern Ontario as he is working in the towers of Ottawa or Toronto.

" Don and his staff have been innovative, timely, cost-efficient, and produced results of first class calibre. They are very experienced at what they do and, equally important, they provide a service that is uniquely tailored to the specific client needs and budget. "
- David Estrin (Gowling Lafleur Henderson LLP)


Below is a small sample of the diverse range of clients we are proud to serve.

" ECO Strategy provided BOMA CDM with sound counsel, marketing and communications advice and high quality implementation of a wide range of projects. ECO’s reputation as skilled and effective practitioners in advertising, social media, online marketing, event planning and marketing sectors, as well as public, media and governmental relations is well deserved. "
- Chris Conway, President Boma Toronto (2009-2014)

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