Media monitoring allows for you to stay on top of important issues and gauge how they are being reported. Knowing what is being said about your products or industry allows for rapid, proactive responses.
Media monitoring is a tool that allows PR/communications staff to show their value to the rest of the organization. Generating “good news” stories about your company and products/services is an easy way to justify your communications budget.
ECO offers comprehensive 24/7 media monitoring services. We find news stories that mention your organization, spokespersons and interests.
ECO monitors daily and community newspapers, radio stations, TV stations, magazines, specialty and industry publications, websites and blogs. Media monitoring is valuable to all of ECO’s clients, as they find it a valuable way to interpret an issue’s evolution and resonance.
We provide the metrics required to demonstrate the value of your media outreach investment.