Case Study: Bicycle Trade Association of Canada
| The ExpoCycle, held every year by the Bicycle Trade Association of Canada (BTAC), is a trade show organized for all bicycle manufacturers and retailers in North America to sell and promote bicycle products. Prior to the ExpoCycle, BTAC organizes a demo day for journalists and retailers to test different products. ExpoCycle 2008 was held in Montreal between September 6 and 9.
ECO undertakes all of the BTAC media relations including ExpoCycle 2008 and ExpoCycle 2008 Demo Day. We provided distribution services, including media release distributions to large and small cities in Canada as well as onsite media relations, where daily updates were written by ECO staff. For a list of ExpoCycle 2008 media releases, click here. |
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